We know listeners are feeling less and less attached to radio. Some have moved to other media. We can spend days arguing the programming reasons why, but one reason stands out to me. Its really a pretty easy fix.
How much are you listening?
Do you have a Facebook and Twitter accounts? Who are the biggest contributors to the conversation? If you are telling people you are going to play such and such song in 12 minutes as if they are waiting on your every word–you are broadcasting in social media. You are not listening.
Grandpa always told me we have two ears and one mouth so we could listen twice as much as we talk. If you are not listening as much as you want, get some help.