Articles

What do you want to do? With less of course

In Listen First, Revenue Generation on December 26, 2009 by radioray1025 Tagged:


Social media asks a lot of questions. Its really not a lot different than a conversation. Except you can’t see whom you are speaking and everyone can hear (or read) everything you say. My curiosity has always wondered about a couple of things.

What are you trying to do? Programmers know that playing a specific song will accomplish a goal (higher ratings). Play enough songs the audience likes and the ratings get better.

Can you state your digital objectives as clearly as your ratings goals? Do you get what your website is there do accomplish? (and don’t answer with revenue or unique user growth numbers) What is the listener experience? Do they get a good experience or not?

SRP asks the questions and listens for the answers. We develop the relationships so we get the good stuff. Not by a phone call or a mall intercept. Relationships come first in social media. Its the relationships that we build for you that can make a qualitative and quantitative difference in your business. We will be able to answer what the listeners want to.

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