I found out something that blew me away the other day. There is such a thing as a Virtual Assistant Network and Virtual Assistant Forums for people who are VA’s. There are trade newsletters, all manner of websites, all designed to get work done outside the business. It gave me a whole new appreciation for what is going on in the real world.
I’ve always been focused on what’s now called social media. Remember interactive telephone systems? Had one in the early 90’s. These systems were really the start of station VIP clubs that have now moved online. Now we don’t even have to buy the cards. The cards, and the whole system, focused on growing the relationship between the station and its listeners. We do that online now much more efficiently.
In the days of the phone systems and pre-WWW, you had to have a single person at the station focused on handling all the programming that went into the operation of your club. We even had club managers, who’s full job was to create content (we didn’t call it that) and interact with the audience.
Now we have an even GREATER need for that interaction. Especially since competitors in other services have made interaction their focus.
Social media done right can be a people and time consuming effort. With the right help, its a great addition to your marketing plans at the cost of a virtual assistant. A VA who has done radio and knows marketing and social media. I bet there is a forum for that.