Guy Kawasaki is one of the most influential social media people in the world. Guy is widely quoted, is one of the most followed people on Twitter, and has started or has worked with some of the biggest sites in “Web 2.0”
Guy published a great article on American Express Open Forum concerning segmenting the type of activity on Twitter. Most casual observers of the channel see it as a time wasting effort. Guy captures the essence of that user, along with the users that make the most difference to radio station ratings.
Stations should become a combination of Mensch/Maven online. Developing those Mavens in your community is very important to your ability to generate ratings and revenue.
Here’s Guy’s article.