Be interesting, compelling, and quick. The advice we give our talent especially where PPM is concerned. Sounds like a “Tweet.” 140 meaningful characters that establishes communication, engagement, and activity. In the “Twitterverse”, there are groups that make a habit of doing nothing but “re-tweeting” others content.
@CountryMusicGW spends most of its time doing exactly that. Your goal is to have material worth being re-tweeted.
Re-tweeting of your content takes your material and places it in a number of new streams and time lines. It can increase your influence and bring more people to your web site. Potential listeners are just a re-tweet away if your stuff is good enough. Its a great form of marketing, because it comes with a degree of trust from the person doing the re-tweet.
Doesn’t that sound like something a radio station should do?
If you aren’t involved in Twitter, regularly we can show you how.