Funny stat I saw this morning. In the past six months the number of “social media experts” on Twitter has increased by five fold. These are people who include some kind of “social media expert” label in their Twitter profiles.
At that rate of growth, we would have 3 million Twitter experts by 2012.
I’m betting their aren’t many, if any, who have ever been programmers of radio stations. Or who understand the problems and needs of today’s station operator. More is less appears to be the name of the game with Twitter.
Increasing your presence in online is going to require you to get involved with your audience in every way possible. Twitter and Facebook are two of the best ways to do that. Done the right way, these two services will increase engagement, web usage, ratings, and revenue. Done wrong or ignored is a path to big problems and a shortened career.
Finding the right 1% of your online audience is more art than science. Art takes a lot more time.