Latest research shows nearly 1/3 of people who use Facebook fall into the segment called conversationalists. They like to talk. These are the fans who will post a few times a day. All sorts of items really. They just like to talk.
Did I mention that most of these are smack in country music’s target audience of women?
Reviewing the numbers. 350 million people worldwide use Facebook. In Seattle, Washington, there are 260,000+ women between the ages of 25-44 who have Facebook accounts. Until PPM took hold that was more than the cume of either of the country music stations.
Women, conversations, and Facebook. Somehow radio should have a seat at that table. I know a way you can get that seat at next to no cost.