News flies fast on Twitter. There are countless recaps you’ve heard of stories ranging from Michael Jackson’s death, to the landing on the Hudson, to Simon leaving American Idol. All stories first heard on Twitter. Its a pretty intense landscape. If you watch, Twitter moves almost as quickly as the moving ticker on CNBC describing stock and bond prices that I can never follow. Twitter can certainly seem like that to a newbie. Getting a little help in Twitter seems easy enough if you have the cash and believe the social media promoters.
Earlier I did a post on how many new social media experts have surfaced. It doesn’t seem to take a lot to be a social media expert. Claim you are one, hang out a shingle, and ask for money. Someone might just write you a big check. Its the internet age of the late 90’s all over again.
Finding a person who understands radio marketing and talking to listeners and has the time to tweet, now there is a unique combination. Add to it the no cost option, and you wonder why you aren’t on Twitter right now.
Not everyone should be on Twitter by the way. If you don’t want more listeners…if you don’t want to hear what people are saying about you…if you don’t want to guide a conversation in your favor…if you expect instant ratings success…don’t start on Twitter. If you want to get better numbers, its a good cheap place to start. Provided you have pros who understand how to listen.