By now, you’ve already seen this video.
The first “viral” video of the year from American Idol. Listeners and viewers made this piece sweep the country in an instant. Such is the power of the internet, with the ability to move content of interest around impossibly fast. The bigger question is if you weren’t part of social media at the time, you might have missed it. Or been a day or two behind.
Missing what your listeners have on top of their mind is a fatal flaw. We talk endlessly about being plugged into our local markets and reflecting their tastes. Social media has a cost. The cost comes in time, money, staffing, or ATTENTION.
Attention deficit can be cured. You have to decide.