Facebook’s new Insights tool has now been rolled out to almost every fan page in the system. Now, you can see how many of your fans interact or see your brilliant prose and edges. It counts ALL interactions–news feed or home page.
You already know 99% of your interactions occur on the News Feed of your fans. Getting there is the Holy Grail of Facebook. So how are you doing?
Are you getting more than 0.017% interactions? Judging from the sites I admin and the
crappy poor content I see posted, I doubt it. You are wasting a resource more valuable than time you waste getting to the point on air.
You are wasting your listeners trust.
Insights will show you what is working and what’s not in 12 hours (try that Arbitron). Posting the latest 103 minute commercial free music sweep won’t get you into the news feed. Neither will that remote plug for the client.
Saying Happy Thanksgiving does.