Mornings are the best time to post material, if your desire is to get it shared. After all, isn’t that really what you want. Here’s research proof:
You don’t have to write in the morning, but you have to have the post ready to go. There are a couple of great tools that allow you to delay your brilliant listener prose to the specific time. Sendible.com and HootSuite are a couple I’d recommend you use.
Don’t make the mistake of pounding the sweet spot with all your posts for the day. Three to four posts per day on your Facebook page is plenty. NBC published 3 whole posts yesterday and one today. Harry Potter, the movie. One post a day for the last three days.
Why are you posting more than that? Thanks to Dan Zarrella for the research information.