Archive for the ‘Listen First’ Category

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I Like It In The Morning

In Facebook,Listen First on December 15, 2010 by radioray1025 Tagged: , ,


So do most Facebook readers.

Mornings are the best time to post material, if your desire is to get it shared. After all, isn’t that really what you want. Here’s research proof:

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Most Interesting Station in the World

In Listen First,Time Saving Tips on December 30, 2009 by radioray1025 Tagged: , , ,


There is one key to success in social media for anyone. This key is exactly the same whether you are Ashton Kutcher or a small radio station in the middle of nowhere.

The focus of your social media efforts needs this one item. The problem is the difficulty in determining what that is. Its somewhat like defining what a “hit” is, or making something “go viral.” The definition is dependent on the beholder. What’s good for me, might not be good for you.

Fortunately, the idea is captured completely in the commercial for the beer brand Dos Equis. The “most interesting man in the world” drinks the beer. We don’t know what gave him the title. If you haven’t seen the commercial, I’ve linked to it on the page. This commercial grabs the essence of success in social media. Be interesting.

After watching the commercial, I’m struck the man doesn’t “do” anything to be interesting. He just “is.” The problem with that admonition is most don’t have the time to find interesting, much less post it.

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There’s a Forum for THAT??!!

In Listen First,Time Saving Tips on December 27, 2009 by radioray1025 Tagged: ,


I found out something that blew me away the other day. There is such a thing as a Virtual Assistant Network and Virtual Assistant Forums for people who are VA’s. There are trade newsletters, all manner of websites, all designed to get work done outside the business. It gave me a whole new appreciation for what is going on in the real world.

I’ve always been focused on what’s now called social media. Remember interactive telephone systems? Had one in the early 90’s. These systems were really the start of station VIP clubs that have now moved online. Now we don’t even have to buy the cards. The cards, and the whole system, focused on growing the relationship between the station and its listeners. We do that online now much more efficiently.

In the days of the phone systems and pre-WWW, you had to have a single person at the station focused on handling all the programming that went into the operation of your club. We even had club managers, who’s full job was to create content (we didn’t call it that) and interact with the audience.

Now we have an even GREATER need for that interaction. Especially since competitors in other services have made interaction their focus.

Social media done right can be a people and time consuming effort. With the right help, its a great addition to your marketing plans at the cost of a virtual assistant. A VA who has done radio and knows marketing and social media. I bet there is a forum for that.

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What do you want to do? With less of course

In Listen First,Revenue Generation on December 26, 2009 by radioray1025 Tagged:


Social media asks a lot of questions. Its really not a lot different than a conversation. Except you can’t see whom you are speaking and everyone can hear (or read) everything you say. My curiosity has always wondered about a couple of things.

What are you trying to do? Programmers know that playing a specific song will accomplish a goal (higher ratings). Play enough songs the audience likes and the ratings get better.

Can you state your digital objectives as clearly as your ratings goals? Do you get what your website is there do accomplish? (and don’t answer with revenue or unique user growth numbers) What is the listener experience? Do they get a good experience or not?

SRP asks the questions and listens for the answers. We develop the relationships so we get the good stuff. Not by a phone call or a mall intercept. Relationships come first in social media. Its the relationships that we build for you that can make a qualitative and quantitative difference in your business. We will be able to answer what the listeners want to.

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You Got Two Ears For A Reason

In Listen First on December 25, 2009 by radioray1025 Tagged:


We know listeners are feeling less and less attached to radio.  Some have moved to other media.  We can spend days arguing the programming reasons why, but one reason stands out to me.  Its really a pretty easy fix.

How much are you listening?

Do you have a Facebook and Twitter accounts?  Who are the biggest contributors to the conversation?  If you are telling people you are going to play such and such song in 12 minutes as if they are waiting on your every word–you are broadcasting in social media.  You are not listening.

Grandpa always told me we have two ears and one mouth so we could listen twice as much as we talk.  If you are not listening as much as you want, get some help.

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Chief Listening Officer

In Listen First on December 24, 2009 by radioray1025 Tagged:


We got into broadcasting because we like to talk.  Many of the award winners on my staffs were truly the class clowns in school.  The smart a**.  The one that made it a party when they arrived.  The center of attention.

Social media is about listening, engaging, and caring.  Its carrying the conversation forward.  Its belonging.

See the disconnect?

Who is your chief listening officer?

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Jargon of Social Media

In Listen First on December 23, 2009 by radioray1025 Tagged: ,


Jargon.  The unique language used to indicate supreme command of the facts.  The words used by insiders who “get” it.  Like this: There are three strategies that you can implement today that will make an immediate measurable difference in the audience engagement of your digital strategy.  Now that’s a sentence loaded with jargon.  Sounds good, means little.

The jargon meets the road when it comes time to execute.  There ARE three strategies that will work for you.  They are simple.  They are easy.  Then there is an issue.  They require time and people.   We covered the first strategy, “Listening” in an early article.   Strategy number two.

Respond.

Social media gives radio a chance to be old school again.  Remember, when we used to answer the phone.  Remember when it was fashionable to do live broadcasts–not table and tent “remotes”.  Now with social media, we have the chance to do those high touch programs again.  Only this time, it can be a bit more “one to many” versus “one to one.”   The problem comes in scaling the people and resources to listen.  On air staffs have been trained to think their job is talking over records and making funny observations.  Program Directors can’t keep up with the work they have.  While we may want to listen, we may even know how to listen, we don’t have the opportunity to respond.

Response is a critical function in social media.  Deepening the engagement is the reason for the time and energy spent in the social space.  Falling short of the engagement will be allowing your competition, I’m not talking about other stations, to clean your clock.  They put listening and response high on their parameters of importance.  We spent time playing Arbitron games in a business that has falling revenue and is seen by many advertisers as a waste of time and money.

Listen and respond will reinvigorate your on air sound.  It will improve your listener focus.  Your audience engagement levels will improve.  Your ability to defend your space against those who will take from you is enhanced.  All you have to do is listen and respond.

Pretty old school stuff for such a new technology.  The strategy for making it work is very different than answering the phone.  Getting a social media expert who also knows their way around AQH, Cume, TSL, ATE, CPP, etc is gold.

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