Mornings are the best time to post material, if your desire is to get it shared. After all, isn’t that really what you want. Here’s research proof:
Archive for the ‘Listen First’ Category
I found out something that blew me away the other day. There is such a thing as a Virtual Assistant Network and Virtual Assistant Forums for people who are VA’s. There are trade newsletters, all manner of websites, all designed to get work done outside the business. It gave me a whole new appreciation for what is going on in the real world.
I’ve always been focused on what’s now called social media. Remember interactive telephone systems? Had one in the early 90’s. These systems were really the start of station VIP clubs that have now moved online. Now we don’t even have to buy the cards. The cards, and the whole system, focused on growing the relationship between the station and its listeners. We do that online now much more efficiently.
In the days of the phone systems and pre-WWW, you had to have a single person at the station focused on handling all the programming that went into the operation of your club. We even had club managers, who’s full job was to create content (we didn’t call it that) and interact with the audience.
Now we have an even GREATER need for that interaction. Especially since competitors in other services have made interaction their focus.
Social media done right can be a people and time consuming effort. With the right help, its a great addition to your marketing plans at the cost of a virtual assistant. A VA who has done radio and knows marketing and social media. I bet there is a forum for that.
Social media asks a lot of questions. Its really not a lot different than a conversation. Except you can’t see whom you are speaking and everyone can hear (or read) everything you say. My curiosity has always wondered about a couple of things.
What are you trying to do? Programmers know that playing a specific song will accomplish a goal (higher ratings). Play enough songs the audience likes and the ratings get better.
Can you state your digital objectives as clearly as your ratings goals? Do you get what your website is there do accomplish? (and don’t answer with revenue or unique user growth numbers) What is the listener experience? Do they get a good experience or not?
SRP asks the questions and listens for the answers. We develop the relationships so we get the good stuff. Not by a phone call or a mall intercept. Relationships come first in social media. Its the relationships that we build for you that can make a qualitative and quantitative difference in your business. We will be able to answer what the listeners want to.
We know listeners are feeling less and less attached to radio. Some have moved to other media. We can spend days arguing the programming reasons why, but one reason stands out to me. Its really a pretty easy fix.
How much are you listening?
Do you have a Facebook and Twitter accounts? Who are the biggest contributors to the conversation? If you are telling people you are going to play such and such song in 12 minutes as if they are waiting on your every word–you are broadcasting in social media. You are not listening.
Grandpa always told me we have two ears and one mouth so we could listen twice as much as we talk. If you are not listening as much as you want, get some help.
We got into broadcasting because we like to talk. Many of the award winners on my staffs were truly the class clowns in school. The smart a**. The one that made it a party when they arrived. The center of attention.
Social media is about listening, engaging, and caring. Its carrying the conversation forward. Its belonging.
See the disconnect?
Who is your chief listening officer?