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The Last Contest on Facebook

In Facebook,Revenue Generation on November 28, 2011 by radioray1025 Tagged: ,

If you remember the famous Last Contest by Jack McCoy on KCBQ San Diego, you are older than me (I only heard the airchecks–really)  But there is a way you can play something similar, generate revenue, add fans to your Facebook page, get viral exposure, AND have a shot to add a bit of listening to the station for ratings pop.

First, lets grab a few concepts you already know or have probably seen at some point.  Of course there’s Jack’s famous (and probably still owned by him) Last Contest with perhaps the greatest on air imagery and promos ever.  The killer promotion of the 80’s was the Incredible Prize catalog or similar contests (Checks in the Mail, etc).  While direct mail worked then (and still works today) radio can not or will not spend the cash for it.

photo from PointToPointMarketing.com

Here’s how to make your own.  Thanks to IKEA, we already have a model that works.  With this particular promotion, be certain you use a third party Facebook app to execute to stay within Facebook TOS guidelines.

  1. Post a “prize photo” or “photo gallery” (preferably with client prizes a listener might want to win)
  2. Have listeners “tag” the photos of the prize they want to win
  3. Call either prizes or listener names on the air to get winners.
  4. You might even trickle the prizes into the gallery to draw more activity

IKEA had a bit of a different take on the promotion, but it’s the same basic idea.

The third party app keeps you on the good side of Facebook TOS.  I’d suggest a good quality site (and yes the app WILL cost you a little bit of money between $30-$100) like SocialAppsHQ as an operator.

You get juice and cash from good client prizes, add fans to your Facebook page, and get in the news feed of your listeners (through photo tagging) which attracts THEIR Facebook fans to your page and your station.  The execution of a radio contest is something you already know better than anyone else.

It’s simple.  It makes use of the viral nature of Facebook.  And it could influence a few diary mentions as a side benefit.