Posts Tagged ‘Listeners’


Awesome new data tool

In Facebook on November 27, 2010 by radioray1025 Tagged: , , ,

Facebook’s new Insights tool has now been rolled out to almost every fan page in the system.  Now, you can see how many of your fans interact or see your brilliant prose and edges.  It counts ALL interactions–news feed or home page.

You already know 99% of your interactions occur on the News Feed of your fans.  Getting there is the Holy Grail of Facebook.  So how are you doing?

Post impressions are 50% over the fan page total. Indicating good sharing of content

Are you getting more than 0.017% interactions?  Judging from the sites I admin and the crappy poor content I see posted, I doubt it.  You are wasting a resource more valuable than time you waste getting to the point on air.

You are wasting your listeners trust.

Insights will show you what is working and what’s not in 12 hours (try that Arbitron).   Posting the latest 103 minute commercial free music sweep won’t get you into the news feed.  Neither will that remote plug for the client.

Saying Happy Thanksgiving does.

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Dip Your Hose In The Stream

In Facebook,Revenue Generation,Time Saving Tips on March 22, 2010 by radioray1025 Tagged: , , , ,

At SocialRadioPros, we’ve talked long and loud about the need for using Facebook as a PRIMARY marketing effort for your radio station.  Most radio companies have barely brushed the surface (and that’s giving a brush a bad name).  The reality is most companies are fortunate to have a program director, promotions person, or other staffer who is a Facebook fan and wants to give the station access to the platform.

Most are clueless in what to do.  Most cause TOS violations.  Most don’t know you can’t run a contest completely on Facebook.  (whoops, that’s technically wrong.  You CAN run a contest on Facebook if you have an Ad manager.  That will cost you $30,000 or more, so as far as radio is concerned, that ain’t happening.)

So what do you need to know to get some of this traffic. The internet game is ALL ABOUT THE TRAFFIC.  Side note, would you pay $9.72 for an additional cume of 75,000?  I did using SRP techniques.

First, create interesting content.  The weather for the day is not content.  Neither are the stupid contests you see ALL over Facebook from radio.  Ask yourself a question with your listener hat on.  Do you REALLY believe a listener is going to tune in your station based on a contest that may happen sometime in the next couple of hours?

Give me a break.

Watch your posts for comments.  If you are getting some, you are making relevant and interesting posts.  If you are not, getting comments, SRP can help you by showing you the right way to post and how to track those posts.

If you stopped at “track”, we really need to talk.  We’ll cover the second part of what you need to do in a later post.
Here’s a stat that should get your attention and that of your market manager and sales manager.  Research shows that 51% of people who “fan” a Facebook page are more likely to buy that brand.

OK, so what does that mean to us in radio.

Its about using our influence.  Its about using our talent to refer listeners to advertisers and use the trust we have gained to benefit those who do business with us.  Radio must get in the referral and lead business.

Digital products have gained in popularity not because they are cheap, but because they are trackable.  Radio sells ears.  Digital sells actions.  The sooner we figure out how to charge for actions, the quicker we will get in the digital mainstream.  Banner ads for eyeballs is only a small fraction of the money available in digital.  Actions are where the money is.

If you are interested, SocialRadioPros has a precise step by step method of showing you how to build your Facebook presence so you can get at that money today.  The method and product is free.

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How Social Are You

In Facebook on February 26, 2010 by radioray1025 Tagged: , ,

Lot of discussion at this years Country Radio Seminar about Social Media. SRP did a long study of how really involved, or not involved, country music stations are in the social space. Part of the information was published in Country Aircheck magazine at the seminar. The rest is here


Growth of Facebook stuns consumer researchers

In Facebook on February 26, 2010 by radioray1025 Tagged: , , ,

The recently completed CMA consumer study was abundantly clear in online attitudes. Three in five country music partisans go online and consume country music products. The biggest growth in consumption–Facebook.

Only 20 country music radio stations have any kind of significant presence on Facebook. One of the comments heard in the hallways of CRS was the concern that promotion of Facebook would take away from a station website. Daniel Anstandig, of McVay New Media, hammered this idea as highly incorrect. Anstandig has completed a large amount of testing on this idea. He commented that for every one person you send out of the site using social media, there are four new incoming users to your site.

Facebook growth in the comparison of the two studies showed growth of 40+% in just a little over a years time. Yet, even with all the growth, radio stations remain unconvinced of the power of social media. An issue that remains for the stations is the ability to consistently produce compelling content for web sites and for Facebook.

Facebook is where the traffic is. Most station web sites are “dead ends, or destinations.” Using Facebook effectively can grow your web sites and satisfy your core listeners. With the pressure on time and content, most stations are hamstrung by what to do next.

Using an experienced outside company who has Facebook expertise, allows stations to satisfy their core listeners at the lowest possible expense.


Do Me Right

In Facebook,Time Saving Tips on January 24, 2010 by radioray1025 Tagged: , , ,

There is not enough time in the day to listen to all the social media “experts” ply their trade. Even funnier, is watching all the advertising agencies attempt to remake themselves as social experts. Its a matter of necessity. Money is moving to social media from advertising. Agencies are going where the money is and becoming “social media experts.”  Its a matter of survival.

Social media is really pretty simple.

Listen and respond. Engage and talk.

Here’s my view of the “ideal” way to structure social media in radio. This list is from the best practice to least.

  1. Dedicated staff person or persons from your staff, who’s entire job is to watch Facebook and Twitter and respond.
  2. Outsourced to a social media company who gets radio and its listeners and can act as your voice
  3. Have a staff member do it as an “add on” to their job as a talent, production, promotion person or all three
  4. Do it yourself among the other jobs you handle
  5. Do Nothing

What is your decision? In the next few days, each of the pros and cons of these positions will be covered. You can sit this one out, or you can jump in.

Please share this with your friends. Thanks.

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Pants On The Ground

In Facebook,Twitter on January 22, 2010 by radioray1025 Tagged: ,

By now, you’ve already seen this video.

The first “viral” video of the year from American Idol. Listeners and viewers made this piece sweep the country in an instant. Such is the power of the internet, with the ability to move content of interest around impossibly fast. The bigger question is if you weren’t part of social media at the time, you might have missed it. Or been a day or two behind.

Missing what your listeners have on top of their mind is a fatal flaw. We talk endlessly about being plugged into our local markets and reflecting their tastes. Social media has a cost. The cost comes in time, money, staffing, or ATTENTION.

Attention deficit can be cured. You have to decide.

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At The Speed Of Twitter

In Twitter on January 21, 2010 by radioray1025 Tagged: , ,

News flies fast on Twitter. There are countless recaps you’ve heard of stories ranging from Michael Jackson’s death, to the landing on the Hudson, to Simon leaving American Idol. All stories first heard on Twitter. Its a pretty intense landscape. If you watch, Twitter moves almost as quickly as the moving ticker on CNBC describing stock and bond prices that I can never follow. Twitter can certainly seem like that to a newbie. Getting a little help in Twitter seems easy enough if you have the cash and believe the social media promoters.

Earlier I did a post on how many new social media experts have surfaced. It doesn’t seem to take a lot to be a social media expert. Claim you are one, hang out a shingle, and ask for money. Someone might just write you a big check. Its the internet age of the late 90’s all over again.

Finding a person who understands radio marketing and talking to listeners and has the time to tweet, now there is a unique combination. Add to it the no cost option, and you wonder why you aren’t on Twitter right now.

Not everyone should be on Twitter by the way. If you don’t want more listeners…if you don’t want to hear what people are saying about you…if you don’t want to guide a conversation in your favor…if you expect instant ratings success…don’t start on Twitter. If you want to get better numbers, its a good cheap place to start. Provided you have pros who understand how to listen.

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